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Tesla under scanner in South Korea, probe into possible exaggerated ads starts

It would be a violation of the Act on Fair Labeling and Advertising if the Tesla mileage claims in its marketing were determined to be exaggerated.

Tesla is currently under investigation in South Korea, where the country’s antitrust commission has opened a probe into concerns that Tesla may have overstated range claims in its ads. According to Reuters, Tesla may have lied about the mileage promises on some of the electric vehicles it sells in Korea, citing a Korean Fair Trade Commission (KFTC) officer.

According to local media in the country, the KFTC has contacted Tesla over the likelihood that the American EV company may have exaggerated mileage figures in marketing for its popular EV models such as the Model 3. According to Reuters, “we plan to conduct a meeting to decide the extent of punishment against the company.”

It would be a violation of the Act on Fair Labeling and Advertising if the Tesla mileage claims in its marketing were determined to be exaggerated. The biggest issue is that, while Tesla boasts that its Model 3 can go 528 kilometres on a single charge, this number will drop if temperatures drop below freezing.

The claimed per-charge range figure is determined during tests under regulated and standard settings in the realm of electric mobility in general. Because elements such as climate, geography, driving behaviour, passenger load, inclines and falls, among others, have a significant impact on an electric vehicle’s range, many manufacturers have begun to emphasise real-world estimated range.