According to a new class action lawsuit, the Whopper is merely a little bit of a whopper in real life. Four Burger King customers are suing the corporation for deceptive marketing, alleging that the firm advertises burgers that are 35 percent larger than they are in reality.
Burger King’s recent lawsuit in 10 points
- The plaintiffs in the case, which was filed on March 28 in the United States District Court for the Southern District of Florida, are demanding monetary damages for anyone who has been “deceived” by Burger King’s advertising, though the document does not specify a dollar amount.
- “Burger King does not comment on pending or potential litigations,” a Burger King spokesperson said in an emailed statement sent to CBS MoneyWatch.
- Burger King began “materially overstating the size of its burgers” in commercials in 2017, according to the lawsuit, which charges deceptive trade practises.
- While the Whopper’s marketing images have grown in size, the lawsuit argues that the “recipe or amount of meat or components contained in Burger King’s Whopper has never altered.”
- The class-action lawsuit claims that Burger King’s size inflation extends beyond the Whopper, claiming that advertisements exaggerate the size of menu items such as the Impossible Burger, Big King, and Bacon Double Cheeseburger, among others.
- Burger King is also being asked to either stop selling the “overstated menu items” or adjust its advertising.
- According to the filing, some food bloggers have complained about the disparity between the advertising material and the reality of the cuisine on YouTube and other media about Burger King’s culinary products.
- To be sure, the food business is known for passionately depicting its products in marketing, making food appear juicier in commercials than it may be on the plate. However, given the worst inflation in 40 years and the demands on customers’ finances, the lawsuit says that the matter is more pressing.
- Authorities have already chastised Burger King for its marketing practises. According to the BBC, the UK’s advertising watchdog notified the chain in 2010 that the commercial misled viewers about the size of a chicken burger and ordered the chain to cease airing it.