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Home » Domino’s once offered 10,000 Pizzas for Free, it was a bad idea

Domino’s once offered 10,000 Pizzas for Free, it was a bad idea

An advertising campaign that works better than expected is typically a good thing.

But because there were so many entries, Domino’s tattoo campaign swiftly turned into one of the worst advertising initiatives of the year.

When the campaign was first introduced in Russia, it offered fans 100 free pizzas per year for the following 100 years.

The only prerequisite for receiving a lifetime contract was that supporters promised to get the business’s logo tattooed on their bodies and share photos of it on social media.

Domino’s did not anticipate such a high level of involvement. They received just under 400 entries in less than a week. which translates to 4 million totally free pizzas.

One Tattoo. 100 Years. 10,000 Free Pizzas.

When Domino’s Russia launched its Domino’s Forever social media promotion, they promised 10,000 free pizzas for life over a period of 100 years.

It was planned for the campaign to last two months and it started on Friday, August 31, 2018. However, Domino’s quickly stopped it since in just five days, far more customers than anticipated took advantage of the offer.

As people attempted to participate in the campaign, social media was flooded with images of Domino’s logo tattoos on supporters’ arms, thighs, and other body parts.

It was clear that Domino’s had not anticipated such a large turnout. Then the campaign was only limited to the “first 350 people” a few days after it launched online.

The shortest tattoo should be 2 centimetres long. Additionally, they released a picture of the “visible regions of the body” and stated that individuals who had tattoos on those parts of their bodies would receive certificates.

Domino’s had to ask customers to postpone obtaining tattoos if they hadn’t previously been included to the master list of applicants since Domino’s would not reward those outside of the list due to the excessive involvement.

“Friends, we already have 350 participants!” Domino’s Russia urgently wrote on Facebook on September 10.

“We are not receiving any new tattoos!

If you are at a tattoo artist’s and getting tattoos, we will include you in the participants’ list. But we are waiting for pictures before 12:00 today.

For those getting tattoos later, we recommend canceling the appointment, because unfortunately, we will not be able to include you.”

Dominos said in a statement

In the end, roughly 400 people were eligible for the complimentary pizzas, and all they had to do was give up some flesh.

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