Before the 2010s, Ronald McDonald was a significant part of the fast-food chain’s history. The character’s entire life revolved around the food company. That is no longer the case, as Ronald can no longer be found in any McDonald’s.
Burger King India recently poked fun at McDonald’s by launching an ad campaign called “#LonelyNoMore,” in which anyone who shared a photo of themselves posing with a Ronald McDonald statue received a free Whopper.
Because of an unexpected reason, the corporation was compelled to retire the famed clown.
In August 2016, images of menacing clowns in a vacant Wisconsin parking lot began circulating on social media as promotional material for a horror film set to be released two years later.
The photographs, however, made it to American news networks, and copycats began freaking out people all over the world. Creepy clowns were spotted in Canada, Australia, and the United Kingdom a month after the Wisconsin event. The murderous clown hysteria affected professional clowns and circuses, and fancy dress stores pulled clown clothes from the shelves. Even though it was merely innocent fun, the cops worked hard to apprehend the miscreants.
On Halloween, when there was a big outbreak of killer clown violence, the frenzy got out of hand.
A group of 20 people dressed as clowns attacked a family in Florida. According to another story, a man wearing a clown mask pulled out a knife and began racing towards a young boy on his way to school.
As a result of all of this, McDonald’s has chosen to retire Ronald McDonald as the Golden Arches’ face. The company stated that due to the ‘current climate around clown sightings in communities’ Ronald will no longer be the brand’s face.
A statement on the McDonalds website reads: “We’re afraid that Ronald McDonald no longer appears in McDonald’s UK advertising, but he is still very busy working for us. He often travels up and down the country to help promote some of our exciting new activities and visits our restaurants to make sure everyone is enjoying their meals.”