Allen Solly is an Indian clothing brand owned by Aditya Birla Fashion & Retail, a subsidiary of Aditya Birla Group. Allen Solly was first introduced in 1993 in India by Madura Fashion & Retail, a division under Aditya Birla Fashion & Retail.
The brand started the, what is called ‘smart casuals’ style in India. Allen Solly is among the most popular clothing brands in the country, famous for its edgy advertisments and great ad campaigns.
In August, 2020, Allen Solly started the ‘Made with Hands, Made with Love’, as a tribute to the spirit & creativity of their workers, who worked despite COVID-19 crisis.
In July, 2020, the brand started ‘Wear a mask, it is as easy as Wearing a Smile’ campaign to encourage people to wear masks.
Allen Solly launched its first Jeans campaign in August, 2019, the campaign was titled, “tough jeans for a tough day at work”.
In 2019, Allen Solly’s parent, ABFRL announced setting up a Rs. 114 crore plant in Odisha. The plant would have a capacity of 3.6 million apparels per annum.
Who is the owner of Allen Solly?
Aditya Birla Fashion & Retail.
Where are Allen Solly products made?
Allen Solly products are made in India at their several plants.